Jiaqi Yu is an incoming Assistant Professor of Marketing at HKU Business School, the University of Hong Kong.
Yu is mainly interested in how consumers interpret and respond to marketing signals and cues. Her research has been published in the Journal of Consumer Research (JCR) and the Journal of Social and Personality Psychology (JPSP).
Yu earned both PhD and MBA degrees from University of Chicago Booth School of Business, and a B.A. degree with Honors in Psychology from Northwestern University.